Question: People with common interests create social networks or social relationships using ________.
Answer Options:
Answer: Social media application providers
Question: Studies found that driving while talking on your phone doubles your risk of an accident to about the same level as if you were driving drunk.
Answer Options:
Answer: False
Question: Under no conditions can a Web site remove user-submitted content on the basis of a violation of their right to freedom of speech.
Answer Options:
Answer: False
Question: To avoid legal issues and set clear guidelines and expectations for employees, employers should put which of the following in place?
Answer Options:
Answer: social media policy
Question: Which of the following employs tools provided by or tailored for a particular social media platform to build a social community and interact with it by sharing posts or responding to customer comments on the organization’s blog and social media accounts?
Answer Options:
Answer: organic media marketing
Question: Abusive behavior, which involves the use of an electronic communications device, that is degrading, humiliating, hurtful, insulting, intimidating, malicious, or otherwise offensive to an individual or group of individuals causing substantial emotional distress is known as which of the following?
Answer Options:
Answer: cyberharassment
Question: Which of the following is an example of cyberharassment?
Answer Options:
Answer: Someone keeps sending you instant messages after you have asked them to stop.
Question: Quotation marks, which can be used to quickly spread a company’s message, allow a company’s tweets to be seen not only by its followers but also by those who are interested in the topic being tweeted about.
Answer Options:
Answer: False
Question: The recommended approach to put an end to cyberstalking is to insist that the cyberstalker meet face-to-face with the victim to talk things out.
Answer Options:
Answer: False
Question: Employers can legally reject a job applicant based on the contents of the individual’s social networking profile as long as the company is not violating which kind of law?
Answer Options:
Answer: discrimination
Question: Carol completed her PhD and posted her achievement on Facebook. Her friends left congratulatory messages. Carol’s and her friends’ posts are an example of ________.
Answer Options:
Answer: Content data
Question: Social CRM is a/an ________ process.
Answer Options:
Answer: Unstructured and uncontrolled
Question: Marco posted a negative product review on Facebook. His friends added their own negative comments about the same product. The risk faced by the manufacturer of this product is ________.
Answer Options:
Answer: Loss of control
Question: A smartwatch company is asking Facebook users to suggest new features for its product. These features will be incorporated into the upcoming product. This company is practicing ________.
Answer Options:
Answer: Crowdsourcing
Question: A company displays its ads for free on a number of websites. But it pays the websites $0.30 every time someone clicks on the ad. This model is called ________.
Answer Options:
Answer: Pay-per-click
Question: Success metrics are also known as ________.
Answer Options:
Answer: Key performance indicators
Question: Social capital provides the following forms of value (select all that apply)
Answer Options:
Answer: Reputation Information
Question: Organizations should respond to or delete problematic content on social networking sites when the problematic content ________. (select all that apply)
Answer Options:
Answer: Is obscene and inappropriate Represents reasonable criticism of the organization’s products or services