Question: Social CRM is a/an ________ process.
Answer Choices:
Uncontrolled but structured
Unstructured but controlled
Unstructured and uncontrolled
Structured and controlled
Answer: Unstructured and uncontrolled
Question: Which of the following revenue models is/are most likely followed by companies providing Web 2.0 services?
Answer Choices:
Traditional marketing
Paid membership
Pay-per-click
Pay-per-view
Answer: Pay-per-click
Question: Organizations should respond to or delete problematic content on social networking sites when the problematic content _____ (select all that apply)
Answer Choices:
does not affect the site where the content has been posted
has caused the organization to do something positive as a result
is obscene and inappropriate
represents reasonable criticism of the organization’s products or services
Answer: is obscene and inappropriate
represents reasonable criticism of the organization’s products or services
Question: When you attend a business function for the purpose of meeting people and reinforcing relationships, you are investing in ________.
Answer Choices:
Process capital
Human capital
Structural capital
Social capital
Answer: Social capital
Question: Which of the following is a significant risk of using social media for inbound and outbound logistics?
Answer Choices:
loss of control
loss of effectiveness
loss of privacy
loss of credibility
Answer: loss of effectiveness
Question: Marco posted a negative product review on Facebook. His friends added their own negative comments about the same product. The risk faced by the manufacturer of this product is ________.
Answer Choices:
Loss of credibility
Loss of visibility
Loss of control
Loss of investment
Answer: Loss of control
Question: Social CRM is a/an _____ process.
Answer Choices:
uncontrolled but structured
unstructured but controlled
unstructured and uncontrolled
structured and controlled
Answer: unstructured and uncontrolled
Question: A smartwatch company is asking Facebook users to suggest new features for its product. These features will be incorporated into the upcoming product. This company is practicing ________.
Answer Choices:
Crowdsourcing
Socialsourcing
Outsourcing
Freesourcing
Answer: Crowdsourcing
Question: When you attend a business function for the purpose of meeting people and reinforcing relationships, you are investing in _____.
Answer Choices:
process capital
human capital
structural capital
social capital
Answer: social capital
Question: A company displays its ads for free on a number of websites. But it pays the websites $0.30 every time someone clicks on the ad. This model is called _____.
Answer Choices:
premium
pay-per-click
freemium
click-and-pay
Answer: pay-per-click