Answer Options:
True
False
Answer: True
Question: Which of the following is an example of a commercial right?
Answer Options:
all of the above
sponsorship
exclusive advertising categories
naming rights
pouring rights
Answer: all of the above
Question: What are the four Ps of marketing?
Answer Options:
Product, Price, Place, Promotion
Product, Price, Publicity, People
Product, Place, Publicity, Promotion
Product, Price, Publicity, Positioning
Product, People, Place, Promotion
Answer: Product, Price, Place, Promotion
Question: Psychographics refers to variables associated with people who may want to purchase the product, such as age, gender, race, nationality, residency (area the person lives in), and income level.
Answer Options:
True
False
Answer: False
Question: Which of the following is not considered a facility contract?
Answer Options:
bond issuance
concession sales contracts
lease agreements
All of these are facility contracts.
ticket purchases
Answer: ticket purchases
Question: Which of the following is not an insurance policy recommended in the text?
Answer Options:
personal insurance
automobile insurance
business interruption
environment excess liability insurance
Answer: personal insurance
Question: Which of the following is not a duty owed to facility users?
Answer Options:
to inspect the facility on a frequent basis
to repair any dangerous conditions
to provide a safe facility
All of these are duties owed to facility users.
to provide proper supervision
Answer: to provide proper supervision
Question: The smell of popcorn or hot dogs is an excellent example of what?
Answer Options:
subliminal advertising
all of the above
identifying the right product
market segmentation
authentic experience
Answer: authentic experience
Question: Which of the following is not an element required for bringing a negligence claim?
Answer Options:
All of these are elements required for bringing a negligence claim.
assumption of risk
duty
proximate cause
injury
Answer: assumption of risk
Question: To be valid, a contract needs to be in writing.
Answer Options:
False
True
Answer: False
Question: When examining any duty, the first step is to analyze what a reasonable person (whether a facility manager or a janitorial worker) would have done in a similar circumstance.
Answer Options:
False
True
Answer: True
Question: Which of the following terms refers to identifying and securing the specific dates and times for the event?
Answer Options:
booking
event administration
event facilitation
scheduling
Answer: booking
Question: If one negligence element is missing, there still can be a negligence claim.
Answer Options:
False
True
Answer: False
Question: In the steak and sizzle analysis, the main product provides the sizzle.
Answer Options:
True
False
Answer: False
Question: Part of a facility’s obligations to the government is collecting taxes on various items such as the collection of a ticket-related surcharge tax.
Answer Options:
False
True
Answer: True
Question: Which of the following is not an example of promotion?
Answer Options:
price
public relations
publicity
none of the above
Answer: price
Question: If you do not know the answer to a question asked by the media, the best thing to say is “No comment.”
Answer Options:
True
False
Answer: False
Question: Occupational Safety and Health Administration (OSHA) legislation is an example of
Answer Options:
civil law
constitutional mandates
common law
none of the above
tort law
Answer: common law
Question: Which rule limits a facility’s liability (particularly baseball facilities) if proper screening and fan-protection measures are taken?
Answer Options:
foulproof rule
limited duty rule
foul ball rule
fan safety rule
Answer: limited duty rule
Question: What is a term to describe when someone goes forward with an activity knowing that there is a risk of injury?
Answer Options:
comparative negligence
assumption of risk
immunity
contributory negligence
all of the above
Answer: assumption of risk
Question: Advertising is typically priced on the basis of the anticipated exposure.
Answer Options:
True
False
Answer: True
Question: An escapist effect is achieved when fans participate in activities such as in-game promotions, going into batting cages, meeting players, and doing similar activities that involve them physically in the experience.
Answer Options:
True
False
Answer: True