Question: McLuhan believed that the course of history was determined by changes in
Answer Choices: A. conceptions of time
B. modes of production
C. localities of living
D. modes of communication technology
Answer: D (modes of communication technology)
Question: According to cultivation theory, to be defined as a heavy viewer, one must watch at least
Answer Choices: A. two hours of television a day
B. four hours of television a day
C. six hours of television a day
D. eight hours of television a day
Answer: B (four hours of television a day)
Question: “The medium is the message” suggests that
Answer Choices: A. Print culture was superior to the global village
B. Television is the most effective form of communication ever invented
C. Television is a hot medium
D. The channel is more influential than the content it carries
Answer: D (The channel is more influential than the content it carries)
Question: In Deetz’s critical theory, the communication model refers to
Answer Choices: A. the quest to find the truth
B. the idea that language is the medium through which reality is created
C. a corporation’s efforts to colonize its employees
D. the idea that communication is merely the transmission of information
Answer: B (the idea that language is the medium through which reality is created)
Question: A story’s ability to “hang together” refers to
Answer Choices: A. narrative fidelity
B. narrative coherence
C. phatic communication
D. narrative rationality
Answer: B (narrative coherence)
Question: According to critical theory, above all else, managerialism prizes
Answer Choices: A. control
B. participatory democracy
C. involvement
D. profit
Answer: A (control)
Question: According to Deetz’s critical theory, through the process of consent, employees of a corporation
Answer Choices: A. reach the highest level of fulfillment
B. speak their minds openly, but do not participate in decision making
C. accomplish the interests of management in the faulty attempt to fulfill their own interests
D. are forced to follow the companies mandates or quit
Answer: C (accomplish the interests of management in the faulty attempt to fulfill their own interests)
Question: According to the functional perspective, the 4 functions of effective decision making include all of the following except:
Answer Choices: A. identification of alternatives
B. goal setting
C. analysis of the problem
D. prioritizing functions
Answer: D (prioritizing functions)
Question: According to the functional perspective, low status group members can improve their status within the group by:
Answer Choices: A. promoting counteractive communication
B. encouraging many breaks
C. pushing group members to brainstorm more solutions
D. pointing out the cons of the proposed solutions
Answer: A (promoting counteractive communication)
Question: In Deetz’s critical theory, the information model refers to:
Answer Choices: A. the quest to find the truth
B. the idea that communication is merely the transmission of information
C. the idea that language is the medium through which reality is created
D. a corporation’s efforts to colonize its employees
Answer: B (the idea that communication is merely the transmission of information)
Question: Through his cultivation analysis, Gerbner found that
Answer Choices: A. the rate of violence on TV has decreased over the years
B. all races are equally represented on TV
C. over half of prime time TV programs contain violence
D. blue collar workers are less likely to be victimized on TV than white collar executives
Answer: C (over half of prime time TV programs contain violence)
Question: According to cultivation theory which of the following is not considered “violent” using Gerbner’s index?
Answer Choices: A. natural disasters
B. fights in a cartoon format
C. verbal abuse
D. automobile crashes
Answer: C (verbal abuse)
Question: Deetz is convinced that meaningful democratic participation in corporate decision making
Answer Choices: A. is more important in the earlier stages of an organization than in its maturity.
B. is impossible in a capitalistic society.
C. systematically undermines managers credibility.
D. benefits both the employees and the corporation.
Answer: D (benefits both the employees and the corporation)
Question: According to Narrative Paradigm, a way to evaluate a story’s worth, which is based on the twin standards of narrative coherence and narrative fidelity is called:
Answer Choices: A. rhetoric
B. narrative rationality
C. ideal audience
D. phatic communication
Answer: B (narrative rationality)
Question: The early view that the media had direct and powerful effects on the public was best exemplified through which of the following models:
Answer Choices: A. two step approach
B. tainted needle effect
C. cultivation effect
D. magic bullet theory
Answer: D (magic bullet theory)
Question: According to the functional perspective, the most common type of communication in small groups is:
Answer Choices: A. functional
B. counteractive
C. promotive
D. disruptive
Answer: D (disruptive)