Answer Options:
a) salty – metal ions
b) bitter – alkaloids
c) sweet – organic substances such as sugar and some lead salts
d) sour – acids
e) umami – triglycerides and fatty acids
Answer: e) umami – triglycerides and fatty acids
Question: Which of the following taste sensations is incorrectly matched to the chemicals that produce it?
Answer Options:
bitter—alkaloids
umami—triglycerides and fatty acids
sour—acids
sweet—inorganic substances such as sugar and some lead salts
Answer: umami—triglycerides and fatty acids
Question: Which of the following taste sensations is incorrectly matched to the chemicals that produce it?
Answer Options:
bitter—alkaloids
umami—triglycerides and fatty acids
sour—acids
sweet—inorganic substances such as sugar and some lead salts
Answer: umami—triglycerides and fatty acids
Question: Which of the following taste sensations is incorrectly matched to the chemicals that produce it?
Answer Options:
A. bitter—alkaloids
B. sour—acids
C. umami—triglycerides and fatty acids
D. sweet—organic substances such as sugar and some lead salts
E. salty—metal ions
Answer Options:
A. bitter—alkaloids
B. sour—acids
C. umami—triglycerides and fatty acids
D. sweet—organic substances such as sugar and some lead salts
E. salty—metal ions
Answer: C. umami—triglycerides and fatty acids
Question: Which of the following taste sensations is incorrectly matched to the chemicals that produce it?
Answer Options:
bitter—alkaloids
umami—triglycerides and fatty acids
sour—acids
sweet—inorganic substances such as sugar and some lead salts
Answer: umami—triglycerides and fatty acids
Question: What is the ratio of fatty acids to glycerol in triglycerides (neutral fats)?
Answer Options:
a) 2:1
b) 3:1
c) 3:3
d) 1:1
Answer: b) 3:1
Question: _______ defense involves occupying the most desirable market space in the minds of the consumers and making the brand almost impregnable.
Answer Options:
Flank
Contraction
Position
Mobile
Preemptive
Answer: Position
Question: Which of the following taste sensations is incorrectly matched to the chemicals that produce it?
Answer Options:
a) salty – metal ions
b) bitter – alkaloids
c) sweet – organic substances such as sugar and some lead salts
d) sour – acids
e) umami – triglycerides and fatty acids
Answer: e) umami – triglycerides and fatty acids
Question: The question “If you were looking for an automobile that would be used by the head of your household who is primarily responsible for driving your children to and from school, music lessons, and friends’ houses, how much would you and your spouse discuss the safety features of one of the cars you took for a test drive?” violates which of the following “Do’s” of question wording?
Answer Options:
The question should focus on one topic.
The question should be brief.
The question should be a grammatically simple sentence if possible.
The question should be cordial.
The question should “lead” the respondent to a particular answer.
Answer: The question should focus on one topic.
Question: Which of the following taste sensations is incorrectly matched to the chemicals that produce it?
Answer Options:
A. bitter—alkaloids
B. sour—acids
C. umami—triglycerides and fatty acids
D. sweet—organic substances such as sugar and some lead salts
E. salty—metal ions
Answer Options:
A. bitter—alkaloids
B. sour—acids
C. umami—triglycerides and fatty acids
D. sweet—organic substances such as sugar and some lead salts
E. salty—metal ions
Answer: C. umami—triglycerides and fatty acids
Question: Which of the following taste sensations is incorrectly matched to the chemicals that produce it?
Answer Options:
a) salty – metal ions
b) bitter – alkaloids
c) sweet – organic substances such as sugar and some lead salts
d) sour – acids
e) umami – triglycerides and fatty acids
Answer: e) umami – triglycerides and fatty acids
Question: Which of the following taste sensations is incorrectly matched to the chemicals that produce it?
Answer Options:
a) salty – metal ions
b) bitter – alkaloids
c) sweet – organic substances such as sugar and some lead salts
d) sour – acids
e) umami – triglycerides and fatty acids
Answer: e) umami – triglycerides and fatty acids
Question: What is the ratio of fatty acids to glycerol in triglycerides (neutral fats)?
Answer Options:
2:1
3:1
4:1
1:1
Answer: 3:1
Question: What is the ratio of fatty acids to glycerol in triglycerides (neutral fats)?
Answer Options:
a) 2:1
b) 3:1
c) 4:1
d) 1:1
Answer: b) 3:1
Question: The appropriate type of data collection method required to measure the main reasons (motives) behind consumers’ lack of desire to try a new mobile app is __________.
Answer: A focus group with projective techniques